Listen to the Writer’s Market Podcast series. Each free episode includes a “Three Things” segment focused on helping writers find success with their writing. This one looks at the three C’s of blogging for writers.
As someone who’s found success blogging, these three concepts have helped guide multiple blogs reach wider and more enthusiastic audiences.
The first C of blogging is content. A blog without content isn’t really a blog. In other words, there’s no reason to visit your blog if it doesn’t offer content. So pick a general topic to cover that offers you plenty of options to generate new blog posts, whether you’re blogging about parenting, sports, or politics.
Also, remember that not all content is created equal. Aim for quality content that is relevant to the needs of other people. If you share content that’s only relevant to yourself, don’t be surprised if you’re the only person who reads your blog.
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The second C of blogging is consistency. I usually advise new bloggers to aim for one new blog post per week to get started—and to publish that one post at the same time on the same day of the week. This helps set expectations for your audience on when to expect new blog posts, which is key—along with excellent content—in getting return visitors.
The third C of blogging is community. I’ve developed several effective blogs with strong audiences over the years, and I consider community-building the key component of each one. Encourage comments on your blog and respond immediately to comments when they do appear. A blog with a healthy number of comments is a blog with a healthy community.
Eventually, you’ll be able to kick it up a notch by focusing on SEO, analytics, and the latest developments in search algorithms. But if you stick to these three C’s of blogging when getting started, you’ll be ahead of the game in creating a blog that people enjoy reading and sharing with others.
Until next time, keep writing and marketing what you write.
Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community. He edits the Writer’s Market and Poet’s Market books, writes a poetry column for Writer’s Digest magazine, maintains the Poetic Asides blog, co-hosts a podcast for writers with Brian A. Klems, speaks at conferences, leads online webinars and tutorials, and so much more.
Robert is also the author of Solving the World’s Problems, a poetry collection published by Press 53. A former Poet Laureate of the Blogosphere, he’s been a featured poet across the country at poetry events in Austin, Houston, Cleveland, Atlanta, and more.
Follow him on Twitter @RobertLeeBrewer.
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