2014 Get Started Write Challenge: Day 29

For today’s task, define the unique selling point of your book. If you want to impress publishing folk, let them know that you know what your USP (unique selling point) is.

How do you define your unique selling point?

This should be obvious after yesterday’s task of identifying competitive/comparative book titles. For instance, I know that the unique selling point of my poetry reference title is that it brings “everything” together between the same covers: craft instruction, poetic forms, and even business advice.

Want your book to be a super success?

Figure out a way to work your USP into the title and/or subtitle of your book. This will make it easy for book buyers, book sellers, and ultimately book readers to understand what your book is about and why they need it.


Complete your novel in 3 months!

Click here to learn how.


robert_lee_brewer_1Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community and editor of Poet’s Market. Based out of the Atlanta area, his kids and wife are home from school, but he’s been lucky enough to work from home. Brewer is the author of Solving the World’s Problems (Press 53). Follow him on Twitter @robertleebrewer.


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