Listen to the Writer’s Market Podcast series. Each free episode includes a “Three Things” segment focused on helping writers find success with their writing. This one looks at how to build a mailing list to find success with your writing.
The following three concepts helped me successfully build my own mailing list, which may be the most effective way for an author to sell books and get a response from their target audience.
First, start with the connections you already have. Build your list one name at a time, beginning with the people you already know and with whom you interact. And as you interact with new people who might be interested in your writing, add them to your list.
Most writers think the hardest part of writing a book is actually writing it. Having a compelling story is key, but even the most amazing books will gather dust without a solid marketing plan. This is why Writer’s Digest created The Comprehensive Author Platform and Promotion kit.
In this one-of-a-kind kit aimed at helping you come up with a manageable and efficient plan for selling your work, you’ll find downloadable marketing plans written specifically for writers, advice on social media best practices, tips on enticing readers through your blog, and more. The resources in this kit explain how you can do it all–and do it all well–by creating a comprehensive author platform that sells your work for you so you can focus on your real passion: writing.
OFFER PREMIUM FOR NEW CONNECTIONS
Second, provide a free premium for new connections. One thing I do at conferences is pass around a notebook to collect e-mail addresses during my presentations; I send attendees a copy of my PowerPoint presentation file in return for their e-mail addresses. Some writers offer a free e-book on their website in exchange for signing up for their mailing list or newsletter.
USE YOUR LIST WITH CARE
Third, use and maintain your list with care. Treat your mailing list like it is a special kind of treasure…because it is! Send only relevant e-mails or mailings, and never EVER sell your list to a third party. Plus, if someone requests removal from your list, do so. This will actually make your list more effective when you use it.
When I released my first book, my mailing list was the single most impactful marketing tool for selling books–so I can personally endorse the importance of creating a mailing list. It is time and effort well spent.
Until next time, keep writing and marketing what you write.
Robert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community. He edits the Writer’s Market and Poet’s Market books, writes a poetry column for Writer’s Digest magazine, maintains the Poetic Asides blog, co-hosts a podcast for writers with Brian A. Klems, speaks at conferences, leads online webinars and tutorials, and so much more.
Robert is also the author of Solving the World’s Problems, a poetry collection published by Press 53. A former Poet Laureate of the Blogosphere, he’s been a featured poet across the country at poetry events in Austin, Houston, Cleveland, Atlanta, and more.
Follow him on Twitter @RobertLeeBrewer.
Check out previous WritersMarket.com blog content here:
- How to Break Into Magazines.
- 4 Social Media Tips for Writers.
- 6 Blogging Tips That Will Pay Off Immediately.