Many great writers ask year after year, “Why is it so hard to get published?’’ In many cases, these writers have spent years—and possibly thousands of dollars on books and courses—developing their craft. They submit to the appropriate markets, yet rejection is always the end result. The culprit? A weak query letter.
The query letter is often the most important piece of the publishing puzzle. In many cases, it determines whether an editor or agent will even read your manuscript. A good query letter makes a good first impression; a bad query letter earns a swift rejection.
The elements of a query letter
A query letter should sell editors or agents on your idea or convince them to request your finished manuscript. The most effective query letters get into the specifics from the very first line. It’s important to remember that the query is a call to action, not a listing of features and benefits.
In addition to selling your idea or manuscript, a query letter can include information on the availability of photographs or artwork. You can include a working title and projected word count. Depending on the piece, you might also mention whether a sidebar might be appropriate and the type of research you plan to conduct. If appropriate, include a tentative deadline and indicate whether the query is being simultaneously submitted.
Biographical information should be included as well, but don’t overdo it unless your background actually helps sell the article or proves that you’re the only person who could write your proposed piece.
Things to avoid in a query letter
The query letter is not a place to discuss pay rates. This step comes after an editor has agreed to take on your article or book. Besides making an unprofessional impression on an editor, it can also work to your disadvantage in negotiating your fee. If you ask for too much, an editor may not even contact you to see if a lower rate might work. If you ask for too little, you may start an editorial relationship where you are making far less than the normal rate.
You should also avoid rookie mistakes, such as mentioning that your work is copyrighted or including the copyright symbol on your work. While you want to make it clear that you’ve researched the market, avoid using flattery as a technique for selling your work. It often has the opposite effect of what you intend. In addition, don’t hint that you can rewrite the piece, as this only leads the editor to think there will be a lot of work involved in
shaping up your writing.
Also, never admit several other editors or agents have rejected the query. Always treat your new audience as if they are the first place on your list of submission possibilities.
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