Consider the publication and consider the audience.
It has been said a million times, but I think it’s so true: The main thing writers should consider when pitching stories to any publication, including women’s publications, is the publication itself. Read the publication to get a feel for the kind of stories they generally publish. Familiarize yourself with the style and tone of writing in the publication. Then make sure the topic being pitched is relevant to the publication and its readers. And finally, make sure to deliver the story on the topic that was pitched.
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Tana Suggs is a staff writer for Appen Newspapers, Inc., which has several weekly community newspapers and a monthly women’s publication in the north metro Atlanta area. While her stories are published in all their publications, she generally writes for the Gwinnett Herald, a newspaper that focuses on the communities of Suwanee and Duluth (Georgia).